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TikTok is the personalized video platform that has taken the world by storm in recent years. But what can B2B companies gain from an app filled with dancing kids, smart lifehacks and funny cats? The answer...

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

Social media platforms come and go, some persist. Examples of platforms that have flourished but then disappeared include Google+, MySpace and Vine. Right now there is a lot of buzz around Twitter and many wonder...

Do you use Google Analytics to evaluate and optimize your business website? Or is it on your to-do list? Either way, this blog post is for you. On July 1, 2023, Google Universal Analytics (GA...

Web solutions are a natural and important ingredient in most communication assignments for us at Navigator. Not infrequently, they are the hub of brand-building and sales-driving activities, whether for global industrial companies or national...

Every year, Navigator selects the country's best company blogs in our annual competition Sweden's Best Industry Blog. The winners are all in different industries but they all have one thing in common - they run a successful company blog that...

In November, Mattias Pettersson Wadman joined us as our new digital specialist. A crafty music fanatic who is passionate about digital marketing and always puts users first. Get to know him a little better here.

The Swedes and the Internet 2021 report was recently released. The report is produced annually by the Swedish Internet Foundation and presents current statistics on the Swedish people's digital habits and behaviors on the internet. There is a lot of interesting information to be found in the survey,...