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On Thursday, May 4, Navigators Client Director Peter Imhäuser participated in this year's edition of the Transport Industry Association Day to lecture on digital trends.

Having a strong employer brand has become increasingly important. For many companies, new talent is one of the most important factors for continued growth and success. With the help of the digital recruitment solution Teamtailor, it is...

Unless you've been living under a rock for the past few months, you've probably heard of Chat GPT. The AI-based chatbot that can provide you with everything from dinner recipes to full-scale factual texts and Excel formulas. But...

TikTok is the personalized video platform that has taken the world by storm in recent years. But what can B2B companies gain from an app filled with dancing kids, smart lifehacks and funny cats? The answer...

Is your B2B company thinking about launching on TikTok, but struggling to know what content to publish? We have gathered five important aspects to consider before entering the hyped platform.

Social media platforms come and go, some persist. Examples of platforms that have flourished but then disappeared include Google+, MySpace and Vine. Right now there is a lot of buzz around Twitter and many wonder...

Do you use Google Analytics to evaluate and optimize your business website? Or is it on your to-do list? Either way, this blog post is for you. On July 1, 2023, Google Universal Analytics (GA...

Web solutions are a natural and important ingredient in most communication assignments for us at Navigator. Not infrequently, they are the hub of brand-building and sales-driving activities, whether for global industrial companies or national...